The Stevia Market in North America is expected to grow from US$ 122.83 million in 2021 to US$ 212.38 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Market Overview

The North America stevia market is characterized by a strong presence of both domestic and international players, including key companies such as Ingredion Incorporated, PureCircle, GLG Life Tech Corporation, ADM, and S&W Seed Company. These companies are focused on continuous innovation and new product development, aiming to enhance the taste and quality of stevia-based products to attract a broader consumer base.

With growing health awareness among consumers in North America, there is a noticeable shift toward healthier food options. Rising concerns over obesity, high blood pressure, and diabetes have led to increased demand for nutritious alternatives, creating new growth opportunities for stevia manufacturers. As a natural, zero-calorie sweetener, stevia is becoming a preferred choice for health-conscious consumers.

Technological advancements in stevia cultivation and processing are further boosting North America Stevia Market demand. For example, in 2019, PureCircle developed a new stevia leaf variety that delivers higher yields and improved taste. This next-generation variety enables cost-effective production by yielding larger quantities of high-quality stevia ingredients from each leaf. That same year, PureCircle also partnered with Merisant—known for low- and zero-calorie tabletop sweeteners—to secure a long-term supply of premium stevia ingredients, reinforcing its North America Stevia Market position.

Market Dynamics

The North America Stevia Market is highly fragmented, with numerous regional and local players offering a wide range of solutions. As the prevalence of diabetes and obesity continues to rise, consumers are increasingly opting for natural sweeteners over artificial ones. According to the International Diabetes Federation, the number of people living with diabetes is projected to increase from 415 million in 2015 to 641 million by 2040.

Obesity, a major contributor to diabetes and other chronic conditions such as hypertension and cardiovascular diseases, is prompting consumers and regulatory authorities alike to adopt healthier dietary habits. In line with recommendations from the World Health Organization (WHO) to reduce sugar intake, many consumers are shifting toward natural sweeteners like stevia, which supports weight management by reducing added sugars and calories. The growing demand for “no added sugar” products is further fueling the North America Stevia Market expansion.

Impact of COVID-19

The COVID-19 pandemic initially disrupted stevia production and related food and beverage operations in North America, particularly in the United States, which recorded a significant number of cases. However, the pandemic also triggered a major transformation in consumer preferences. With heightened focus on health and immunity, consumers began replacing traditional ingredients with healthier alternatives. This shift led to a surge in demand for natural sweeteners like stevia.

As people adopted diets with reduced sugar and lower carbohydrates, interest in stevia grew rapidly. The demand for low-sugar, immunity-boosting products soared during the pandemic, as consumers sought ways to enhance overall health and well-being. As a result, the North America Stevia Market witnessed a positive trend, driven by changing lifestyles and increased health consciousness.

North America Stevia Market Segmentation

North America Stevia Market -By Type

  • Whole Leaf
  • Powder
  • Liquid

North America Stevia Market -By Application

  • Dairy and Frozen Dessert
  • Bakery and Confectionery
  • Tabletop Sweetener
  • Beverages
  • Others

North America Stevia Market – By Country

  • US
  • Canada
  • Mexico

North America Stevia Market – Company Profiles

  • Cargill, Incorporated
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • GLG Life Tech Corp
  • The Archer-Daniels-Midland Company
  • S&W Seed Company
  • Morita Kagaku Kogyo Co., Ltd.
  • PureCircle 

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Author's Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights