The stevia market in North America is expected to grow from US$ 122.83 million in 2021 to US$ 212.38 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
North America Stevia Market Overview
The North America Stevia Market features a diverse landscape, with both domestic and international players holding significant market shares. Key industry participants include Ingredion Incorporated, PureCircle, GLG Life Tech Corporation, ADM, and S&W Seed Company, among others. These companies are consistently focused on innovation and the development of stevia-based products with enhanced taste and quality to attract new consumers and expand their market reach.
A growing emphasis on health and wellness among North American consumers is driving demand for natural sweeteners like stevia. Increased awareness of the health benefits associated with stevia consumption—especially in the context of rising obesity, hypertension, and diabetes—has encouraged consumers to seek more nutritious alternatives to traditional sugar. This trend is creating substantial opportunities for stevia manufacturers.
Technological advancements in stevia cultivation and processing are further fueling North America Stevia Market growth. For instance, in 2019, PureCircle introduced a new stevia leaf variety that yields greater quantities of high-quality, better-tasting stevia ingredients. This innovation not only improves the sensory profile of stevia products but also enhances cost-efficiency by increasing ingredient yield per leaf. That same year, PureCircle also signed a new supply agreement with Merisant, a company specializing in low- and zero-calorie tabletop sweeteners. The partnership aims to secure a long-term supply of high-quality stevia ingredients for Merisant, underscoring the strategic importance of sustainable sourcing.
North America Stevia Market Dynamics
The North America Stevia Market is highly fragmented, with numerous regional and local players offering a wide range of products. With the increasing prevalence of diabetes and obesity, consumers are progressively shifting toward natural sugar alternatives. According to the International Diabetes Federation, the number of people with diabetes is expected to rise from 415 million in 2015 to 641 million by 2040. Obesity, a major risk factor for diabetes and other chronic diseases like hypertension and cardiovascular conditions, is also on the rise. In response, both public health authorities and consumers are placing greater emphasis on reducing caloric intake, especially from added sugars.
The World Health Organization (WHO) has recommended lowering added sugar consumption, prompting a growing preference for natural sweeteners like stevia. These sweeteners help manage weight and calorie intake while offering a sugar-free experience. As a result, demand for stevia is increasing, particularly in products labeled as "no added sugar."
Impact of COVID-19: North America Stevia Market
The COVID-19 pandemic initially disrupted stevia production in North America, particularly in the United States, due to widespread shutdowns across the food and beverage sectors. However, the pandemic also triggered a significant shift in consumer behavior, with a growing emphasis on health and immunity. As consumers became more health-conscious, many began replacing conventional sweeteners with natural, low-calorie alternatives like stevia.
The increased demand for products with no added sugar and low carbohydrate content was especially evident during the pandemic. Consumers actively sought out healthier options to boost their overall well-being, which contributed to a renewed interest in stevia as a natural sweetening solution. This shift in dietary preference continues to positively influence the market, supporting the long-term growth of North America Stevia Market in the region.
North America Stevia Market Segmentation
North America Stevia Market -By Type
- Whole Leaf
- Powder
- Liquid
North America Stevia Market -By Application
- Dairy and Frozen Dessert
- Bakery and Confectionery
- Tabletop Sweetener
- Beverages
- Others
North America Stevia Market – By Country
- US
- Canada
- Mexico
North America Stevia Market – Company Profiles
- Cargill, Incorporated
- Ingredion Incorporated
- Tate & Lyle PLC
- GLG Life Tech Corp
- The Archer-Daniels-Midland Company
- S&W Seed Company
- Morita Kagaku Kogyo Co., Ltd.
- PureCircle
Other Reports:
North America Artificial Intelligence (AI) in Healthcare Market: https://medium.com/@ganeshsurya731/north-america-artificial-intelligence-ai-in-healthcare-market-growth-factors-details-by-regions-f984664654be
North America Lactic Acid Market: https://business-news-insights.blogspot.com/2025/05/north-america-lactic-acid-market-size.html
North America Disposable Gloves Market: https://sites.google.com/view/disposable-gloves-n/home
North America Medical Plastic Market: https://write.as/businessmarketinsights/north-america-medical-plastic-market-size-share-comprehensive-analysis-2027
About Us:
Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author's Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights
